Lieber Besucher, diese Website benutzt Cookies. Wenn Sie die Website weiter nutzen, stimmen Sie der Verwendung von Cookies zu.

BWLMaster:E-Business und E-Procurement

Aus FBW Wiki
Wechseln zu: Navigation, Suche

Sie befinden sich auf der Seite E-Business und E-Procurement im Bereich BWL Master

Das Modul E-Business and E-Procurement mit dem Modulcode 222 M bei Prof. Dr. Dannenberg gibt 6 CP Credit Points.

Modulbezeichnung: E-Business and E-Procurement
Modulcode: 222 M
Studiengang / Verwendbarkeit: Betriebswirtschaftslehre (M.Sc.)

verwendbar in Betriebswirtschaftslehre (MBA), Global Business Management (MBA), Wirtschaftingenieurwesen (M.Sc.)

Modulverantwortliche(r): Prof. Dr. Dannenberg
Dauer: 1 Semester Semester
Credits: 6 CP CP
Prüfungsart: Two Case Studies (2 x 25%) = 50%

Final Exam (Written and/or Oral) = 50%

Sprache: English
Inhalt: Content:
  • Defining Management and Marketing for the 21st Century.
  • Discussion of fundamental theoretical principles of the New Economy
  • To systematize the fundamentals of emerging sell- and buy-side e-commerce Technologies.
  • Introduce the infrastructural components for successfully implementing e-business and e- procurement systems
  • To verify how management decisions are impacted by new technologies.
  • To analyze the use of the Internet and wireless technologies in management, marketing and buying decisions.
  • To discuss how companies can both attract and retain customers as well as suppliers.
  • To show how companies can improve customer, supplier and company profitability.
Niveaustufe / Level: Specialized level course (Aufbau von Kenntnissen und Erfahrungen in einem Spezialgebiet)
Lehrform / SWS: Seminar, Case Studies, CBT, Audio and Video Podcasts

4 SWS

Arbeitsaufwand / Gesamtworkload: 64 Stunden Präsenzstudium, 100 Stunden Selbststudium (Vor- und Nachbereitung, Prüfungsvorbereitung), 16 Stunden Arbeitsaufwand zum Erwerb außerfachlicher Kompetenzen (Übung, Erstellung Präsentation), im wesentlichen Vermittlung von Fachkompetenz
Units (Einheiten): n/a
Notwendige Voraussetzungen: keine
Empfohlene Voraussetzungen: Modul 211 (International Marketing Management) Grundlagen- und Vertiefungsmodule in Marketing auf Bachelorniveau
Angestrebte Lernergebnisse (Learning Outcome): This course examines the general nature of the emergence of progressive e-business and e-procurement technologies. The student will explore the major concepts and tools of the new economy used by small, midsize and multinational corporations. Especially new e-business models, content management systems, e-shops, e-marketplaces, e-auctions and customer as well as supplier relationship management concepts will be discussed. The student learning outcomes are:
  • Be able to explain and apply the concepts associated with the analysis, design, and implementation of E- Business information technology systems.
  • Learn how to plan and control the activities associated with an implementation of E-Business systems.
  • Know about the associated cost of information system investments.
  • Develop skills to work together with other students in a team to plan, prepare and present case studies in class.
  • Be able to transfer the acquired knowledge in practical experience.
Anerkannte Module: siehe §19 ABPO
Medienformen: (Folien-)Präsentation, Übungen, vorlesungsbegleitende Unterlagen
Literatur: Basic Readings (obligatory)
  • Laudon, C./Laudon, J.P., Management Information Systems, Prentice Hall
  • Dannenberg, M./Barthel, S., Effiziente Marktforschung, Verlag Moderne Industrie

Further Readings (non obligatory)

  • Laudon, C./Traver C. G., E-Commerce: Business, Technology, Society, Addison Wesley Publishing Company
  • Robinson, M./Tapscott, D./Kalakota, R., e- Business 2.0: Roadmap for Success
  • Afuah, A./ Tucci, C.L., Internet Business Models and Strategies: Text and Cases, McGraw- Hill/Irwin
  • Neef, D., e-Procurement: From Strategy to Implementation, Financial Times Prentice Hall
  • Chopra, S./Meindl, P., Supply Chain Management, Prentice Hall